RETAIL THERAPY
It takes more than a clever window display to make a major department store stand out from its competitors amongst the busy real estate environs of Oxford Street in London’s West End. But retail giant Debenhams enlisted the support of a group of architects, engineers and contractors to come up with a plan to ensure their flagship store makes a lasting ‘stop-and-look’ impact on customers, tourists and passers-by.
A study was commissioned in 2009 to look at different ways to revitalise the existing steel frame and concrete clad facades, focusing in particular on the front elevation facing directly onto Oxford Street.